Discussion - of hypothesis testing results (dissertation) Essay

Discussion - of hypothesis testing results (dissertation) - Essay Example In this model, logistics regression was applied to test the probabilities that young people consider price, effect of brand image, design, trendiness of fast fashion cloths, and effect of advertising on their decision to make a purchase. Categorical variables were considered to show how various variables affect the predictability of the decision to purchase of not within the population. Based on gender, age, and education the logistic regression provides a platform of identifying fit within the model. The application of the Chi Square in this analysis is to identify the relationship or association of two cross-tabulated variables within a population (Kocherlakota, 2010). The null hypothesis in this case is considered to show that an association exists between the cross-tabulated variables of the population. The alternative hypothesis using the chi square analysis is used to refute the null and reinstate the hypothesis (Kocherlakota, 2010). In this case, the chi square method is applied to test the association between young people’s decisions of making a purchase with price, effect of brand image, effect of advertising, design, and/or trendiness of fast fashion cloths as influencing factors. The log likelihood statistics method was used in this analysis to show the fit between coefficient estimates and data (Kocherlakota, 2010). Since data is fixed, coefficients influence the likelihood that certain outcomes will take place. In the current case, the method was applied to show how different parameters influence the likelihood of young individuals to purchasing fast fashion or not. The parameters include price, design, brand image, trendiness, and advert effects on the decisions made. H1: As it mention in the literature by Jackson (2001), price is a major determinant of the decision to buy fast fashion. In addition, a conflicting factor is also identified. The cost of fast fashion cloths does not matter to young buyers

Threats To Forests. A conifer forest in the Swiss Alps Essay Example for Free

Threats To Forests. A conifer forest in the Swiss Alps Essay Mixed deciduous forest in Stara Planina, Serbia A forest, also referred to as a wood or the woods, is an area with a high density of trees. As with cities, depending on various cultural definitions, what is considered a forest may vary significantly in size and have different classifications according to how and what of the forest is composed. These plant communities cover approximately 9.4 percent of the Earths surface (or 30 percent of total land area), though they once covered much more (about 50 percent of total land area), in many different regions and function as habitats for organisms, hydrologic flow modulators, and soil conservers, constituting one of the most important aspects of the biosphere. Although forests are classified primarily by trees, the concept of a forest ecosystem includes additional species (such as smaller plants, fungi, bacteria, and animals) as well as physical and chemical processes such as energy flow and nutrient cycling. A typical forest is composed of the overstory (canopy or upper tree layer) and the understory. The understory is further subdivided into the shrub layer, herb layer, and also the moss layer and soil microbes. In some complex forests, there is also a well-defined lower tree layer. Forests are central to all human life because they provide a diverse range of resources: they store carbon, aid in regulating the planetary climate, purify water and mitigate natural hazards such as floods. Forests also contain roughly 90 percent of the worlds terrestrial biodiversity. Contents * 1 Etymology * 2 Distribution * 3 Classification * 3.1 Temperate A typical forest is composed of the overstory (canopy or upper tree layer) and the understory. The understory is further subdivided into the shrub layer, herb layer, and also the moss layer and soil microbes. In some complex forests, there is also a well-defined lower tree layer. Forests are central to all human life because they provide a diverse range of resources: they store carbon, aid in regulating the planetary climate, purify water and mitigate natural hazards such as floods. Forests also contain roughly 90 percent of the worlds terrestrial biodiversity. Etymology The word forest comes from Middle English forest, from Old French forest (also forà ¨s) forest, vast expanse covered by trees; first introduced in English as the word for wild land set aside for hunting without the necessity in definition for the existence of trees (James 1981;Muir 2000,2008). Possibly a borrowing (probably via Frankish or Old High German) of the Medieval Latin word foresta open wood, foresta was first used by Carolingian scribes in the Capitularies of Charlemagne to refer specifically to the kings royal hunting grounds. The term was not endemic to Romance languages (e.g. native words for forest in the Romance languages evolved out of the Latin word silva forest, wood (English sylvan); cf. Italian, Spanish, Portuguese selva; Romanian silvÄÆ'; Old French selve); and cognates in Romance languages, such as Italian foresta, Spanish and Portuguese floresta, etc. are all ultimately borrowings of the French word. The exact origin of Medieval Latin foresta is obscure. Some authorities claim the word derives from the Late Latin phrase forestam silvam, meaning the outer wood; others claim the term is a latinisation of the Frankish word *forhist forest, wooded country, assimilated to forestam silvam (a common practise among Frankish scribes). Frankish *forhist is attested by Old High German forst forest, Middle Low German vorst forest, Old English fyrhà ¾ forest, woodland, game preserve, hunting ground, and Old Norse fà ½ri coniferous forest, all of which derive from Proto-Germanic *furχà ­sa-, *furχà ­Ãƒ ¾ja- a fir-wood, coniferous forest, from Proto-Indo-European *perkwu- a coniferous or mountain forest, wooded height. Uses of the word forest in English to denote any uninhabited area of non-enclosure are now considered archaic. The word was introduced by the Norman rulers of England as a legal term (appearing in Latin texts like the Magna Carta) denoting an uncultivated area legally set aside for hunting by feudal nobility (see Royal Forest). These hunting forests were not necessarily wooded much, if at all. However, as hunting forests did often include considerable areas of woodland, the word forest eventually came to mean wooded land more generally. By the start of the fourteenth century the word appeared in English texts, indicating all three senses: the most common one, the legal term and the archaic usage. Forest near Rajgir, Bihar, India Other terms used to mean an area with a high density of trees are wood, woodland, wold, weald, holt, frith and firth. Unlike forest, these are all derived from Old English and were not borrowed from another language. Some classifications now reserve the term woodland for an area with more open space between trees and distinguish among woodlands, open forests, and closed forests based on crown cover. Distribution Amazon Rainforest in Brazil Temperate rainforest in Tasmanias Hellyer Gorge Forests can be found in all regions capable of sustaining tree growth, at altitudes up to the tree line, except where natural fire frequency or other disturbance is too high, or where the environment has been altered by human activity. The latitudes 10 ° north and south of the Equator are mostly covered in tropical rainforest, and the latitudes between 53 °N and 67 °N have boreal forest. As a general rule, forests dominated by angiosperms (broadleaf forests) are more species-rich than those dominated by gymnosperms (conifer, montane, or needleleaf forests), although exceptions exist. Forests sometimes contain many tree species only within a small area (as in tropical rain and temperate deciduous forests), or relatively few species over large areas (e.g., taiga and arid montane coniferous forests). Forests are often home to many animal and plant species, and biomass per unit area is high compared to other vegetation communities. Much of this biomass occurs below ground in the root systems and as partially decomposed plant detritus. The woody component of a forest contains lignin, which is relatively slow to decompose compared with other organic materials such as cellulose or carbohydrate. Forests are differentiated from woodlands by the extent of canopy coverage: in a forest, the branches and the foliage of separate trees often meet or interlock, although there can be gaps of varying sizes within an area referred to as forest. A woodland has a more continuously open canopy, with trees spaced farther apart, which allows more sunlight to penetrate to the ground between them (also see: savanna). Among the major forested biomes are: * rain forest (tropical and temperate) * taiga * temperate hardwood forest * tropical dry forest Classification Biogradska forest in Montenegro Spiny forest at Ifaty, Madagascar, featuring various Adansonia (baobab) species, Alluaudia procera (Madagascar ocotillo) and other vegetation Even, dense old-growth stand of beech trees (Fagus sylvatica) prepared to be regenerated by their saplings in the understory, in the Brussels part of the Sonian Forest. Trees on a mountain in northern Utah during early autumn. Forests can be classified in different ways and to different degrees of specificity. One such way is in terms of the biome in which they exist, combined with leaf longevity of the dominant species (whether they are evergreen or deciduous). Another distinction is whether the forests are composed predominantly of broadleaf trees, coniferous (needle-leaved) trees, or mixed. * Boreal forests occupy the subarctic zone and are generally evergreen and coniferous. * Temperate zones support both broadleaf deciduous forests (e.g., temperate deciduous forest) and evergreen coniferous forests (e.g., temperate coniferous forests and temperate rainforests). Warm temperate zones support broadleaf evergreen forests, including laurel forests. * Tropical and subtropical forests include tropical and subtropical moist forests, tropical and subtropical dry forests, and tropical and subtropical coniferous forests. * Physiognomy classifies forests based on their overall physical structure or developmental stage (e.g. old growth vs. second growth). * Forests can also be classified more specifically based on the climate and the dominant tree species present, resulting in numerous different forest types (e.g., ponderosa pine/Douglas-fir forest). A number of global forest classification systems have been proposed, but none has gained universal acceptance. UNEP-WCMCs forest category classification system is a simplification of other more complex systems (e.g. UNESCOs forest and woodland subformations). This system divides the worlds forests into 26 major types, which reflect climatic zones as well as the principal types of trees. These 26 major types can be reclassified into 6 broader categories: temperate needleleaf; temperate broadleaf and mixed; tropical moist; tropical dry; sparse trees and parkland; and forest plantations. Each category is described as a separate section below. Temperate needleleaf Temperate needleleaf forests mostly occupy the higher latitude regions of the northern hemisphere, as well as high altitude zones and some warm temperate areas, especially on nutrient-poor or otherwise unfavourable soils. These forests are composed entirely, or nearly so, of coniferous species (Coniferophyta). In the Northern Hemisphere pines Pinus, spruces Picea, larches Larix, silver firs Abies, Douglas firs Pseudotsuga and hemlocks Tsuga, make up the canopy, but other taxa are also important. In the Southern Hemisphere, most coniferous trees (members of the Araucariaceae and Podocarpaceae) occur in mixtures with broadleaf species that are classed as broadleaf and mixed forests. Temperate broadleaf and mixed Temperate broadleaf and mixed forests include a substantial component of trees in the Anthophyta. They are generally characteristic of the warmer temperate latitudes, but extend to cool temperate ones, particularly in the southern hemisphere. They include such forest types as the mixed deciduous forests of the United States and their counterparts in China and Japan, the broadleaf evergreen rainforests of Japan, Chile and Tasmania, the sclerophyllous forests of Australia, central Chile, the Mediterranean and California, and the southern beech Nothofagus forests of Chile and New Zealand. Tropical moist There are many different types of tropical moist forests,although most extensive are the lowland evergreen broadleaf rainforests, for example và ¡rzea and igapà ³ forests and the terra firma forests of the Amazon Basin; the peat swamp forests, dipterocarp forests of Southeast Asia; and the high forests of the Congo Basin. Forests located on mountains are also included in this category, divided largely into upper and lower montane formations on the basis of the variation of physiognomy corresponding to changes in altitude. Tropical dry Tropical dry forests are characteristic of areas in the tropics affected by seasonal drought. The seasonality of rainfall is usually reflected in the deciduousness of the forest canopy, with most trees being leafless for several months of the year. However, under some conditions, e.g. less fertile soils or less predictable drought regimes, the proportion of evergreen species increases and the forests are characterised as sclerophyllous. Thorn forest, a dense forest of low stature with a high frequency of thorny or spiny species, is found where drought is prolonged, and especially where grazing animals are plentiful. On very poor soils, and especially where fire is a recurrent phenomenon, woody savannas develop (see sparse trees and parkland). Sparse trees and parkland Taiga forest near Saranpaul in the northeast Ural Mountains, Khanty–Mansia, Russia. Trees include Picea obovata (dominant on right bank), Larix sibirica, Pinus sibirica, and Betula pendula. Sparse trees and parkland are forests with open canopies of 10-30% crown cover. They occur principally in areas of transition from forested to non-forested landscapes. The two major zones in which these ecosystems occur are in the boreal region and in the seasonally dry tropics. At high latitudes, north of the main zone of boreal forest or taiga, growing conditions are not adequate to maintain a continuous closed forest cover, so tree cover is both sparse and discontinuous. This vegetation is variously called open taiga, open lichen woodland, and forest tundra. It is species-poor, has high bryophyte cover, and is frequently affected by fire. Forest plantations Forest plantations, generally intended for the production of timber and pulpwood increase the total area of forest worldwide. Commonly mono-specific and/or composed of introduced tree species, these ecosystems are not generally important as habitat for native biodiversity. However, they can be managed in ways that enhance their biodiversity protection functions and they are important providers of ecosystem services such as maintaining nutrient capital, protecting watersheds and soil structure as well as storing carbon. They may also play an important role in alleviating pressure on natural forests for timber and fuelwood production. Forest categories A temperate deciduous broadleaf forest, the Hasenholz, southeast of Kirchheim unter Teck, Baden-Wà ¼rttemberg, Germany Redwoods in old growth forest in Muir Woods National Monument, Marin County, California 28 forest categories are used to enable the translation of forest types from national and regional classification systems to a harmonised global one. Temperate and boreal forest types 1. Evergreen needleleaf forest Natural forest with 30% canopy cover, in which the canopy is predominantly ( 75%) needleleaf and evergreen. 2. Deciduous needleleaf forests Natural forests with 30% canopy cover, in which the canopy is predominantly ( 75%) needleleaf and deciduous. 3. Mixed broadleaf/needleleaf forest Natural forest with 30% canopy cover, in which the canopy is composed of a more or less even mixture of needleleaf and broadleaf crowns (between 50:50% and 25:75%). 4. Broadleaf evergreen forest Natural forests with 30% canopy cover, the canopy being 75% evergreen and broadleaf. 5. Deciduous broadleaf forest Natural forests with 30% canopy cover, in which 75% of the canopy is deciduous and broadleaves predominate ( 75% of canopy cover). 6. Freshwater swamp forest Natural forests with 30% canopy cover, composed of trees with any mixture of leaf type and seasonality, but in which the predominant environmental characteristic is a waterlogged soil. 7. Sclerophyllous dry forest Natural forest with 30% canopy cover, in which the canopy is mainly composed of sclerophyllous broadleaves and is 75% evergreen. 8. Disturbed natural forest Any forest type above that has in its interior significant areas of disturbance by people, including clearing, felling for wood extraction, anthropogenic fires, road construction, etc. 9. Sparse trees and parkland Natural forests in which the tree canopy cover is between 10-30%, such as in the steppe regions of the world. Trees of any type (e.g., needleleaf, broadleaf, palms). 10. Exotic species plantation Intensively managed forests with 30% canopy cover, which have been planted by people with species not naturally occurring in that country. 11. Native species plantation Intensively managed forests with 30% canopy cover, which have been planted by people with species that occur naturally in that country. 12. *Unspecified forest plantation Forest plantations showing extent only with no further information about their type, This data currently only refers to the Ukraine. 13. *Unclassified forest data Forest data showing forest extent only with no further information about their type. Those marked * have been created as a result of data holdings which do not specify the forest type, hence 26 categories are quoted, not 28 shown here. Tropical forest types The Fatu Hiva rainforest in Polynesia. 1. Lowland evergreen broadleaf rain forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude that display little or no seasonality, the canopy being 75% evergreen broadleaf. 2. Lower montane forest Natural forests with 30% canopy cover, between 1200–1800 m altitude, with any seasonality regime and leaf type mixture. 3. Upper montane forest Natural forests with 30% canopy cover, above 1,800 m (5,906 ft) altitude, with any seasonality regime and leaf type mixture. 4. Freshwater swamp forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude, composed of trees with any mixture of leaf type and seasonality, but in which the predominant environmental characteristic is a waterlogged soil. 5. Semi-evergreen moist broadleaf forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude in which between 50-75% of the canopy is evergreen, 75% are broadleaves, and the trees display seasonality of flowering and fruiting. 6. Mixed broadleaf/needleleaf forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude, in which the canopy is composed of a more or less even mixture of needleleaf and broadleaf crowns (between 50:50% and 25:75%). 7. Needleleaf forest Natural forest with 30% canopy cover, below 1,200 m (3,937 ft) altitude, in which the canopy is predominantly ( 75%) needleleaf. 8. Mangroves Natural forests with 30% canopy cover, composed of species of mangrove tree, generally along coasts in or near brackish or seawater. 9. Disturbed natural forest Any forest type above that has in its interior significant areas of disturbance by people, including clearing, felling for wood extraction, anthropogenic fires, road construction, etc. 10. Deciduous/semi-deciduous broadleaf forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude in which between 50-100% of the canopy is deciduous and broadleaves predominate ( 75% of canopy cover). 11. Sclerophyllous dry forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude, in which the canopy is mainly composed of sclerophyllous broadleaves and is 75% evergreen. 12. Thorn forest Natural forests with 30% canopy cover, below 1,200 m (3,937 ft) altitude, in which the canopy is mainly composed of deciduous trees with thorns and succulent phanerophytes with thorns may be frequent. 13. Sparse trees and parkland Natural forests in which the tree canopy cover is between 10-30%, such as in the savannah regions of the world. Trees of any type (e.g., needleleaf, broadleaf, palms). 14. Exotic species plantation Intensively managed forests with 30% canopy cover, which have been planted by people with species not naturally occurring in that country. 15. Native species plantation Intensively managed forests with 30% canopy cover, which have been planted by people with species that occur naturally in that country. Forest loss and management Main articles: Forestry, Logging and Deforestation Coastal Douglas fir woodland in northwest Oregon Redwood tree in northern California redwood forest, where many redwood trees are managed for preservation and longevity, rather than being harvested for wood production The scientific study of forest species and their interaction with the environment is referred to as forest ecology, while the management of forests is often referred to as forestry. Forest management has changed considerably over the last few centuries, with rapid changes from the 1980s onwards culminating in a practice now referred to as sustainable forest management. Forest ecologists concentrate on forest patterns and processes, usually with the aim of elucidating cause and effect relationships. Foresters who practice sustainable forest management focus on the integration of ecological, social and economic values, often in consultation with local communities and other stakeholders. Anthropogenic factors that can affect forests include logging, urban sprawl, human-caused forest fires, acid rain, invasive species, and the slash and burn practices of swidden agriculture or shifting cultivation. The loss and re-growth of forest leads to a distinction between two broad types of forest, primary or old-growth forest and secondary forest. There are also many natural factors that can cause changes in forests over time including forest fires, insects, diseases, weather, competition between species, etc. In 1997, the World Resources Institute recorded that only 20% of the worlds original forests remained in large intact tracts of undisturbed forest. More than 75% of these intact forests lie in three countries the Boreal forests of Russia and Canada and the rainforest of Brazil. In 2006 this information on intact forests was updated using latest available satellite imagery. Canada has about 4,020,000 square kilometres (1,550,000 sq mi) of forest land. More than 90% of forest land is publicly owned and about 50% of the total forest area is allocated for harvesting. These allocated areas are managed using the principles of sustainable forest management, which includes extensive consultation with local stakeholders. About eight percent of Canada’s forest is legally protected from resource development (Global Forest Watch Canada)(Natural Resources Canada). Much more forest land — about 40 percent of the total forest land base — is subject to varying degrees of protection through processes such as integrated land use planning or defined management areas such as certified forests (Natural Resources Canada). These maps represent only virgin forest lost. Some regrowth has occurred but not to the age, size or extent of 1620 due to population increases and food cultivation. From William B. Greeleys, The Relation of Geography to Timber Supply, Economic Geography, 1925, vol. 1, p. 1-11. Source of Today map: compiled by George Draffan from roadless area map in The Big Outside: A Descriptive Inventory of the Big Wilderness Areas of the United States, by Dave Foreman and Howie Wolke (Harmony Books, 1992). By December 2006, over 1,237,000 square kilometers of forest land in Canada (about half the global total) had been certified as being sustainably managed (Canadian Sustainable Forestry Certification Coalition). Clearcutting, first used in the latter half of the 20th century, is less expensive, but devastating to the environment and companies are required by law to ensure that harvested areas are adequately regenerated. Most Canadian provinces have regulations limiting the size of clearcuts, although some older clearcuts can range upwards of 110 square kilometres (27,000 acres) in size which were cut over several years. China instituted a ban on logging, beginning in 1998, due to the destruction caused by clearcutting. Selective cutting avoids the erosion, and flooding, that result from clearcutting. In the United States, most forests have historically been affected by humans to some degree, though in recent years improved forestry practices has helped regulate or moderate large scale or severe impacts. However, the United States Forest Service estimates a net loss of about 2 million hectares (4,942,000 acres) between 1997 and 2020; this estimate includes conversion of forest land to other uses, including urban and suburban development, as well as afforestation and natural reversion of abandoned crop and pasture land to forest. However, in many areas of the United States, the area of forest is stable or increasing, particularly in many northern states. The opposite problem from flooding has plagued national forests, with loggers complaining that a lack of thinning and proper forest management has resulted in large forest fires.[ Old-growth forest contains mainly natural patterns of biodiversity in established seral patterns, and they contain mainly species native to the region and habitat. The natural formations and processes have not been affected by humans with a frequency or intensity to change the natural structure and components of the habitat. Secondary forest contains significant elements of species which were originally from other regions or habitats. Smaller areas of woodland in cities may be managed as Urban forestry, sometimes within public parks. These are often created for human benefits; Attention Restoration Theory argues that spending time in nature reduces stress and improves health, while forest schools and kindergartens help young people to develop social as well as scientific skills in forests. These typically need to be close to where the children live, for practical logistics.

Relationship between Prospero, Caliban and Ariel in The Tempest Essay

Relationship between Prospero, Caliban and Ariel in The Tempest   Ã‚   Shakespeare’s play, The Tempest is set on a mysterious island surrounded by the ocean. Here the magician Prospero is ruler of the isle with his two servants Caliban and Ariel.   Caliban is the abrasive, foul-mouthed son of the evil witch Sycorax. When Prospero was shipwrecked on the island Prospero treated him kindly but their relationship changed when Caliban tried to rape Prospero's daughter, Miranda. Caliban then became Prospero's unwilling servant. Caliban serves his master out of fear Prospero's wrath. Prospero's other servant Ariel is a graceful spirit who has courtesy and charm. Ariel has put her services at Prospero's disposal out of gratitude for his kind actions towards her. Prospero saved Ariel from the confinement of Sycorax who held her prisoner. Prospero treats his two servants in very different ways as their behavior and attitudes towards him are contrasting. From this, the question arises why he treats his equally hard-working servants in different ways and if he is wise in his actions. Prospero treats Caliban in a very strict, even ruthless manner insulting him, 'Thou poisonous slave, got by the devil himself' 1/2/319 and threatening him with harsh punishments that he can inflict by his powerful magic, '...tonight thou shalt have cramps... Thou shalt be pinched... each pinch more stinging Than bees made 'em. ' 1/2/325 Prospero appears to be a ruthless tyrant that strikes fear into Caliban to make him work but further on in the text we learn that this is not the case. Caliban's foul-mouthed insults, '...blister you all over.' 1/2/324 portray his degraded, brutish nature. In Act 1 Scene 2 Caliban complains of how Prospero used h... ...te therefore becoming impractical and lacking in common sense. Shakespeare tries to show in the form of the wise Prospero, the balance of the two sides, the baser and the nobler. If you let one side dominate your personality you lose sight of your own individual person and you lose the balance.    Woks Cited and Consulted Cahn, Victor L. Shakespeare, The Playwright Praeger Publishers. Westport CT. 1996 Charney, Maurice. "Bad" Shakespeare Associated Univeristy Press. London, England. 1996 Howe, James. A Buddhist's Shakespeare Associated University Press. Mississauga, Ontario, Canada. 1994 Hylton, Jeremy. Complete Works of WilliamShakespeare, Oct 4, 1999. Massachusetts Institute of Technology Kathman, Dave. Dating The Tempest Personal site http://www.clark.net/pub/tross/ws/tempest.html   

Effectiveness of Advertising Essay

DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and viewed via various traditional including mass media such as newspaper, magazines, television, radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. CONCEPT: The word advertising is derived from the Latin word, â€Å"adverto† â€Å"ad† meaning towards and â€Å"verto† means to turn. Literally it means turning people’s attention to a particular or specific thing. Advertisements are sometimes spoken of as the nervous system of the business world. As nervous system is very important in human body so it is vital in business world. Advertising is multidimensional. It can be viewed as a form of communication, as a component of an economic system, and as a means of financing the mass media Different kinds of businesses use advertising to motivate different kinds of markets toward different kinds of responses ADVERTISING EFFECTIVENESS The main â€Å"actors† related to the effectiveness in the advertising activities are consumer, advertisement, product/service, medium, and environment. The advertising effectiveness can be studied from the different manifestations of these actors. * Consumers are audience of the advertisement and potential purchasers of the product or service. Many models of consumer behaviour have been developed to measure the advertising effectiveness. For example, in the attitude model in the effects of advertising on consumers can be described as a sequence of stages or steps that begins with an awareness of the existence of what is being advertised, through the knowledge on what the product or service has to offer, favourable attitudes, preference over all other possibilities, and the conviction that the purchase would be wise, and finally culminates in the actual purchase of the product or service. * Advertisement in a traditional sense can influence the consumer behaviour. In new media advertising on the Internet, the advertisement can be influenced by the consumer behaviour as well to manifest the effectiveness. For example, click through rates of banner advertising on the web can be used to measure its effectiveness. * Product/service represents the motivation of the advertising. Advertising is often used to try to increase sales of a product or the use of a service, to improve the firm’s â€Å"corporate image†: to persuade people that the company is benevolent and trustworthy, or to change people’s behaviour such as anti-smoking. So the advertising effectiveness can be also measured through the achievements of the motivation, such as the profit and the brand value. * Medium is the carrier of the advertising message. The principal media may be classified as newspapers, magazines, radio, TV, direct mail, Internet, outdoor and so on. The first criterion for effectiveness is that sufficient numbers of the target audience should get to see or hear the advertisement, which is mostly decided by the nature of the medium. 1.2 PURPOSE OF THE STUDY PREMIER HOME APPLIANCES wanted to know the effectiveness of their advertisement on their customers in order to improvise their advertising strategies. 1.3 PROBLEM DEFINITION To study the effectiveness of advertisement of premier home appliances 1.4 OBJECTIVES OF THE STUDY * To find the advertising effectiveness of premier home appliances * To evaluate the influence made by the advertisement on the customers purchase decision. * To find whether the advertisement has reached the customers. * To find which media impact made a huge impact. * To know whether advertisement creates brand identity among customers. * To know whether advertising creates awareness and belief about the product to customers. 1.5 HYPOTHESIS: Inspite of having an impressive advertisement they found it to be not convincing. 1.6 INDUSTRY PROFILE: Home Appliances are that without which a modern home is considered incomplete, especially in urban areas. We have become so used to some of the home appliances that it seems difficult to live without them. Indeed, they have made our life more comfortable and easier than ever. In metro cities and big towns, such household appliances are regarded as a boon, as they are instrumental in cutting down the time involved in most of the domestic chores. This is really a great help since people often find it difficult to keep a balance between professional obligation and household needs. HOMEAPPLIANCES PRODUCTS: Products such as microwave ovens, juicer- mixer- grinder, fully automatic washing machines, and frost- free refrigerators are the most popular category of home appliances. This is because they have made the work of housewives less tiresome and more enjoying. Most of the domestic appliances are useful in various kitchen related jobs and hence are termed as kitchen appliances. Gas stoves, toasters, microwave ovens, mixer & grinders, juicers & blenders, rotti makers, refrigerators, water purifiers are some of the most common kitchen appliances in India. Besides, there is a category of electronic products that have become an integral part of modern houses. These are air conditioners, fans, room coolers, room heaters, geysers, electrical irons etc. HOMEAPPLIANCES COMPANIES IN INDIA There are many Home Appliance companies in India like premier, pigieon, butterfly etc. Apart from them there are various international companies also that deal in domestic appliances. Some of these home appliances manufacturers are Samsung, LG, IFB, Whirlpool, and Kenmore etc. With the arrival of international brands in Indian market, the competition among rival companies has become stiff. Since, a majority of products are electrically operated; the focus is on such household appliances that are efficient in power consumption.| HOME APPLIANCES STORES Most of the leading home appliances manufacturers and companies have set up their exclusive retail outlets in important towns and cities of the country. Besides, there are local home appliances suppliers, manufacturers, wholesalers and retailers spread throughout India. Apart from that Home Appliances stores and shops are located in every locality, which let you compare products of different companies before buying and also let you buy all kinds of home appliance products at one place. Some manufacturers also offer after sale service, and if needed, repair the damaged parts of your electronic products. So here you will find the sites of some of the leading Home Appliances manufacturers and suppliers 1.7 COMPANY PROFILE: Sivanesan CEO- Sivanesan Group of Companies â€Å"Sivanesan group of companies believes in bringing quality products to over customers, right from its inception. No wonder, we have internalized high standards of quality in over business functions. The results are there for everyone to see in the form of remarkable levels of â€Å"customer satisfaction† and â€Å"business trustworthiness†. â€Å"Quality isn’t something that can be argued in a brochure or promised to a client. It must be there in your product. If it isn’t there, the finest sales talk in the world can not act as a substitute. At Sivanesan group of companies we have always believed in quality of our products, of our workforce, of our processes, of our management and in every aspect of our business relationship. Quality, at Sivanesan group of companies, is never an accident; it is always a result of high intentions, sin care effort, intelligent direction and skillful execution. The Sivanesan group is one of India’s largest and m ost respected business conglomerates in the home appliances sector. Premier the group well established brand founded in 1974 by Sivanesan, CEO of Sivanesan group of companies, since then the group has mentioned firm and impressive escalation. Today the group successfully manages as many as seven full-fledged manufacturing units above and beyond marketing and export divisions. The premier range of products is crowning almost the entire requirements of a modern kitchen. This can be seeing by the actually that we manufacture over 32 products under the premier brand tree. The most momentous being the vast reservoir of well trained, highly energized team of over 400 professionals and technicians. In addition to this premier’s R&D efforts persistently improve manufacturing methods to enhance the premium placed on its products. Moreover, they have invested valuable time and resource to bring their manufacturing practices in line with the most excellent in the world. This includes the installation of the most up-to-date machineries and processes. Premier pressure cookers come to your after years of research and development and offer the healthiest mode of cooking by conserving vital nutrients, vitamins and energy. Premier’s multiple facility system, built in to every one of its cookers, ensures increased safety and reliability in the long run. The aesthetic appeal of the streamlined exteriors and superior overall design help conservation of precious energy and time through quick, even heating. Underwriters laboratories inc (UL) is an independent not for profit organization, which in its 107-years-old history has dedicated itself to the cause of safety and quality service. UL is headquartered in the USA and has a network, which spans 89 countries across the globe offering manufactures, the world over unlimited access to the most lucrative markets. As per available estimate approximately 16 billion marks appeared from amongst 18,000 products in 1999 alone. UL certification symbolizes a commitment to continually offer saf er products to customers the world over. Premier cooker has now been accorded this prestigious certification for safety excellence on its cooker. A momentous occasion for the premier group and recognition for the safety standards it has been following for over three decades since its inception. The premier range of products covers almost the entire requirement of modern kitchen. With emphasis on quality, safety and product innovation, premier has been able to win the hearts of the Indian housewives and be reckoned as a leader in the kitchenware market. Today, premier manufactures over 32 products in 97 variations. Premier products are also exported to markets in Europe, west Asia, south east Asia, America, Australia, and Africa. Underwriters laboratories (UL) of USA and bureau of Indian standards (ISI) has certified premier’s automatic rice cookers and pressure cookers. Premiers attractive pressure cooker range include a wide verity of material and design options including Aluminum, HARD-ANODIZED, SS copper-bottom and SS sandwich bottom with unmatched durability, performance and style, the premier pressure cooker is quite truly the heart of any modern kitchen. Presented below are the different versions and models of the premier’s automatic rice cooker. Among other top selling range from premier are stainless steel copper bottom pressure cooker, mixi, multi-steamer, regular cookware and the LPG stove and many more. All that they are giving is to make cooking the comfortable, safe and economical for the housewives. Now to find out the ultimate safety symbol in kitchenware, look out for premier’s pressure cooker. In short, premier one of the premier brands in kitchen appliances, brings to its consumers cooking solutions that are not only considered â€Å"red-hot†. When it comes to standards related to product safety, there is the trust of lakes of premiers customer’s world over they have and the (UL) certification 1.8LIMITATIONS OF THE STUDY * Time constraint was the biggest limitation. The project had to be completed within 2 months and hence the sample size had to be lesser. * One problem that every interviewer faces is the willingness of the customers in filling up the questionnaire. * Validity of information obtained from the respondents was a major drawback. 1.9 SCOPE OF THE STUDY This study is expected to identify whether it has reached the target audience and thus, can find the gap that is to be improvised. CHAPTER-II REVIEW OF LITERATURE According to Weilbacher (1984), this ability to jumble all of what one knows about a product or a company together with selected elements from one’s life experience is the essence of Creativity in Advertising. The degree or level of Advertising C:reativity is definitely related to the Advertising Effectiveness. To assess the effectiveness of advertisements, there have been two streams of research (Jeong, 2004). One stream of research focuses on the psychological aspects of advertising impact and the other focuses on the sales and market response aspects of advertising effects. Neslin(2002) found that other variables like sales promotion can have a significant influence on the advertising and sales relationship and consider such variables responsible for inconsistent results in previous studies on the effectiveness of advertisements. The behavioral perspective of advertising effectiveness provides insight into the antecedents of consumer behavior like attitude, recall and brand choice. It, therefore, supersedes in importance than the market and sales response method of advertising this is also more important as it is more consistent with the marketing concept which focuses on the final consumer as a fundamental business philosophy (Ang,Lee & Leong, 2007). Consistent with such views, Lucas and Britt (1963 cited in KocabiyikoÄŸlu, 2004) stated quite earlier that the basic purpose of advertising is to provide information about the actual receivers of advertisements that are instrumental in the selection of appropriate advertising strategies. This ultimately improves the effectiveness of advertisement and hence will positively affect the market result. The behavioral perspective of advertising effectiveness concerns how people perceive, process, respond to, and use advertising information in making purchase decision about certain product or service (Jeong, 2004). Similarly, attitude as another measure of advertising effectiveness is important because it is related to how consumers evaluate the advertised products. A strong positive attitude towards a product means that the person may buy the brand in future (Wells etal., 2003). As Mitchell and Olson (1981) state that as attitudes are relatively stable and enduring predispositions to behave, they should be useful predictors of consumers ’behavior towards a product or service. Gresham and Shimp (1985) consider attitude as an attempt to influence consumers’ choice. Advertising recall is a memorability test that determines how viewers remember something specific about the advertisement and the brand (Wells et al., 2003). Recall can be aided as well as unaided (Till & Baack, 2005). CHAPTER-III RESEARCH METHODOLOGY Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. According to Clifford woody, â€Å"research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis† In other words, research methodology is simply the plan of action for a research which explains in detail how data is to be collected, analyzed and interpreted RESEARCH DESIGN: The study is descriptive in nature. Data were collected through questionnaire and processed. Analyzing using various statistical tools like tabulation percentage and relationship chart. TOOLS USED: To analyses and to arrive at a conclusion as to how the professional view has changed the environment suitable statistical techniques are to be employed. The research has been done by using following tools. Percentage, Tabulation, Pie chart, Bar chart No. of respondents Percentage = ——————————- x 100 Sample size PERIOD OF SURVEY: The duration of the study has been for the two months. SAMPLE SIZE : For these study 60 consumers where taken as the sample size to collect the detailed data DATA COLLECTION TECHNIQUES 1.Primary data 2.Secondary data The techniques that was used by the researcher for collecting primary data was the questionnaire method. The researcher has used the structure form of the questionnaire with the close us open-end question. The researcher has collected primary data from the respondents and secondary data from post research. Face to face method secondary data was also adopted to have additional information. QUESTIONNAIRE Questionnaire is a special practice to prepare a schedule of questions or a questionnaire for interviewing a person. As such, the set of questions prepared are of two types: A set of questions prepared by the interviewer and is asked by the interviewer during an interview is the first kind. It is a set of questions administered by the interviwer in interview. A set of questions prepared by the interviewer and is given to the person being interviewed and filled in by the interviwee: the person giving interview. In either case, data can be gathered and then analyzed. The two are being used in geography, especially in field work research. There is a kind as well. Some researchers have prepared such schedules of questions of questionnaires , evaluated them and then standardized them as well.

Meichenbaum’s Self-instructional training

Problem: Feeling insecure about not being intelligent enough compared to my classmates. Phase 1: Self-observation I have been an average student all my life, and I am aware that at times I feel insecure and doubt my own abilities to be able to complete the required tasks and assignments in my classes to be able to finish this program. When an instructor gives out assignments or projects I always ask myself whether I could do it or not, most of the time I feel I can’t. Then when during class discussions or debates I listen to my classmates and I wonder how eloquently they are able to share their thoughts and argue their opinions.I often listen to myself and my internal dialogue had been how unsure I am of my answers, how I fear talking in front of my classmates because I might not be able to give the correct answer. I want to be able to change this behavior and negative self-perception; I want to be more confident and smart in class. Phase 2: Starting a new internal dialogue Ac cording to Meichenbaum, the second stage in the behavioral change process is to start a new internal dialogue that is not in accordance with the old negative internal dialogue.The client can work with this new internal dialogue with the therapist, but I guess I could do it without the help of the therapist. I could basically throw rebuttals to my negative internal dialogues. If for example, I say I am not smart, then my new internal dialogue would be that I always had good grades, I never failed a course and that is being smart. I could also say to myself that there will always be people who are better than me and that I am better than others too. Phase 3: Learning a new skillIn this phase, the client learns new behaviors to cope with the negative internal dialogues and to be able to learn skills that would bring about behavior change. For me, I could probably learn how to be able to speak more confidently and I could do that by observing how my classmates put their thoughts togethe r and how they deliver it in class. I could buy a book about public speaking or better communication skills and learn it. I could also ask my classmates their strategies for studying and maybe learn those strategies to be able to study better and have higher grades.